Shift marketing strategy

　　In the industry where dealers and products compete on all lines, whether dealers' business ideas can be changed is directly related to the survival of dealers and enterprises. Change leads to success, and change leads to death, which is the general trend of the industry. Santai Rubber Industry Co., Ltd. timely change the dealer "business" concept, change passive sales to active sales, actively analyze the market, in-depth market research, timely find the potential demand of customers, market-oriented to take appropriate measures to promote sales. In 2013, the company launched the sales activity of "decisive battle terminal, service victory", cooperated with and supported dealers to develop new markets and maintain old markets, and achieved remarkable results.

Sales network flattening

　　In order to improve market share, so that enterprises continue to obtain survival and development power, Santai rubber industry continues to expand sales channels. At present, Santai products have effectively covered 24 provinces and cities in the country, of which the north is mainly Inner Mongolia, Liaoning, Shanxi, Hubei, etc., and the south is mainly Hunan, Chongqing, Zhejiang, Jiangsu. The company adopts the market segmentation strategy, and the sales channels are advanced from provinces and cities, prefecture-level cities, county-level cities and townships to ensure the competitive advantage of the development of the industry. The flattening of sales channels not only shortens the time and space distance between producers and consumers, but also realizes information exchange, service transmission and capital flow, so as to occupy the market.